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Business Development Manager

Brady Corporation



Job Type: 


Pay Range: 

$45,000 to $70,000


The Business Development Account Manager is responsible for generating sales of IDenticard’s product line(s) through channel sales activities to achieve established sales budget. Sales activities are accomplished via telesales to new and existing customers. This position reports to the Regional Manager.

Essential Functions:

  • Make direct telephone sales calls to prospects and existing customers
  • Engage web customers via multiple channels (phone, email, chat) to drive sales.
  • Aggressively research and seek new business opportunities.
  • Provide quoting support to District Sales Managers.
  • Meet monthly and quarterly forecast.
  • Enter and maintain accurate customer information in relevant business systems.
  • Maintain opportunities and record callbacks/tasks in
  • Negotiate pricing.
  • Ability to “up-sell” and grow accounts.
  • Survey and follow-up with customers and prospects.
  • Make wellness calls to customers to determine customer satisfaction.
  • Write up customer complaint/compliment forms.
  • Relay critical information to product management.
  • Work well with other sales groups, including both field- and office-based personnel.
  • Maintain cooperative relationships with product managers, customer service, technical service, and the credit and shipping department.
  • Ability to multi-task and handle a high volume of calls.
  • Maintain a safe and clean work area.


To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.



  • A minimum of two years telemarketing/customer care experience preferred.
  • Self-motivating and outgoing. Able to maintain energy and enthusiasm.
  • Excellent personal selling skills.
  • Requires professional written and verbal communication and interpersonal skills.
  • Knowledge of computer software/programs including MS Office, Outlook, and Internet preferred. experience is a plus.
  • Self-motivating and outgoing. Able to maintain energy and enthusiasm
  • Excellent phone manners.
  • Must demonstrate previous success of implementing a strategic, targeted plan to achieve desired results.



Bachelor’s degree and at least 1-5 years related sales experience.

Additional Information:

Salary Disclaimer - The pay range and compensation plan presented here is an estimation based on combined data from various sources, including data from similar industry positions, similar titles, and even data retrieved from past employees. The amount presented is meant to give a general idea of how much one can expect to receive from the job, and should not be taken as literal. Official conversations about compensation should take place in greater detail as part of the hiring process.


Company Description:

IDenticard® is the security division of Brady Corporation (NYSE: BRC), a $1.23 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Additionally, we have a Partner network that is comprised of leading systems integrators throughout the Americas who sell and install our physical access control solutions.

Pay Structure



Sales Experience

General Sales: ( 1 - 2 ) years

Sales Skills

Customer Service